WORK
Gong Cha
Founded in 1996, Gong Cha is a tea and boba beverage company with over 1,500 stores. A special touch was needed when entering the Indonesian market, especially when launching the latest collaboration line, the Gong Cha x Michimomo Grape series.
With this in mind, our team coordinated social media campaigns and also TVC to bring fresh new twists to overcome the stress hormones and anger that audience often experience due to the hot weather in Indonesia.
Founded in 1996, Gong Cha is a tea and boba beverage company with over 1,500 stores. A special touch was needed when entering the Indonesian market, especially when launching the latest collaboration line, the Gong Cha x Michimomo Grape series.
With this in mind, our team coordinated social media campaigns and also TVC to bring fresh new twists to overcome the stress hormones and anger that audience often experience due to the hot weather in Indonesia.