WORK
Softex Celana Menstruasi
We started by creating ad videos that helped people understand the product better and connect with Gen Z by using familiar visual and lifestyle cues that resonate with the digital natives, like Instagram’s question box for example.
Through our extensive talent network, we found three representatives for each of the lifestyles we wanted to represent, each with a cool factor persona, to effectively communicate messages about problems, solutions, benefits, and how-to’s.
We started by creating ad videos that helped people understand the product better and connect with Gen Z by using familiar visual and lifestyle cues that resonate with the digital natives, like Instagram’s question box for example.
Through our extensive talent network, we found three representatives for each of the lifestyles we wanted to represent, each with a cool factor persona, to effectively communicate messages about problems, solutions, benefits, and how-to’s.