WORK
Meta
In early 2024, META, the parent company of Instagram, approached us in hopes of learning about our audience's preferences and tendencies when it comes to social media—Instagram, to be precise. What began as a simple idea for an Instagram Story poll intended for data gathering evolved into an interactive online activation that self-advertises: Kuis Tipis-tipis.
A survey disguised as a game, the quiz invites Cretivox's audience to visit a website where they answer several multiple-choice questions and receive a persona result to share on their Instagram Stories as vehicle for social currency.
In early 2024, META, the parent company of Instagram, approached us in hopes of learning about our audience's preferences and tendencies when it comes to social media—Instagram, to be precise. What began as a simple idea for an Instagram Story poll intended for data gathering evolved into an interactive online activation that self-advertises: Kuis Tipis-tipis.
A survey disguised as a game, the quiz invites Cretivox's audience to visit a website where they answer several multiple-choice questions and receive a persona result to share on their Instagram Stories as vehicle for social currency.